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The latest business news, company updates, market developments, and professional insights from across the floral industry.

Halloween 2026: Unexpected Color Palettes Florists Should Offer

Halloween flowers are moving beyond orange and black as unexpected color combinations bring a fresh, sophisticated twist to October designs.

What Customers Really Notice About Your Flower Shop—and Why Storytelling Helps Sell More Flowers

Customers may come for the flowers, but the story, feeling and experience behind them can inspire them to buy.

Halloween Doesn’t Have to Be Orange: Trending Color Palettes and Jewel Tones Continue to Dominate Fall Floral Design

Halloween is coming! See what’s in and what’s out for the upcoming Halloween season.

The End-of-Summer Inventory Reset Every Flower Shop Should Do

Before the busy fall season arrives, now is the perfect time for florists to refresh inventory, reduce waste, and prepare for stronger profits.

The Best Flowers for Hot Weather Weddings

Summer weddings can be stunning, but choosing heat-tolerant flowers is the key to creating designs that stay beautiful from “I do” to the last dance.

Global Influences on Local Design: How Florists Can Stay Ahead of International Trends

From international floral competitions to viral social media trends, today’s florists are drawing inspiration from around the world, stay informed gain a competitive edge.

How Florists Can Get the Most Out of the Rest of the 2026 Wedding Season

From bold color palettes to large-scale installations, here are the biggest ways florists can thrive during the 2026 wedding season.

Florists Going Digital: From Storefronts to Scroll-Stopping Sales

A well-shot bouquet, a behind-the-scenes design clip, or even a satisfying wrap moment can reach thousands—sometimes millions—without a single dollar spent on ads.

Industry Delegates Visit Capitol Hill to Discuss Research Funding, Economic Relief

A delegation led by the Society of American Florists (SAF) met with 11 congressional offices April 14,

High Costs Felt by Florists Ahead of Mother’s Day

Southern California flower and plant merchants are feeling the financial impact of rising fuel and supply costs linked to the ongoing Iran war.