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Industry News

1909 posts

The latest news, press releases, and updates from across the global floral industry—curated to keep professionals informed, connected, and ahead of what’s happening.

FTD Names San Antonio Florist Recipient of Founder Award

The award honors Chris’s commitment to excellence, exceptional customer service, and dedication to serving her community.

Artificial Flowers Need Prep Too: What Florists Should Know Before They Arrive

Faux flowers may last longer than fresh blooms, but they still need a little preparation before they are ready for design work.

Halloween 2026: Unexpected Color Palettes Florists Should Offer

Halloween flowers are moving beyond orange and black as unexpected color combinations bring a fresh, sophisticated twist to October designs.

A Cottage-Inspired Fall Floral Design Gets a Sculptural Twist

Twigs, soft autumn colors and layered flowers come together in a charming fall centerpiece with plenty of movement.

Architectural Style Brings a Masculine Edge to Floral Design

Bold lines, structure and form can give floral arrangements a distinctly masculine, modern feel.

What Customers Really Notice About Your Flower Shop—and Why Storytelling Helps Sell More Flowers

Customers may come for the flowers, but the story, feeling and experience behind them can inspire them to buy.

Flowers-in-the-Fields: A Floral Celebration Comes to St Martin-in-the-Fields

London’s St Martin-in-the-Fields will bloom this October with three days of floral art celebrating 300 years of faith and creativity.

The Wildflower Look Is Everywhere—Here’s How Floral Designers Create It

The loose, meadow-inspired bouquet is having a moment, and Floral Design Institute shows how to capture its effortless summer charm.

Debunking the Biggest Misconception About Dried Flowers

Dried flowers are far more than dusty décor, and IdleWildFloral is challenging one of the biggest myths about their timeless appeal.

What Your Favorite Flower Says About You

Roses, dahlias, sunflowers or wildflowers? Your favorite bloom might reveal more about your personality than you think.

Unveiling the Secrets of Color: Exploring the Fascinating World of the Color Wheel

Unravel the mesmerizing secrets of the color wheel – from primary hues to captivating blends, discover how colors shape our world in fascinating ways!