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Sustainability

2 posts

Original stories and expert perspectives on sustainability, responsible sourcing, waste reduction, and the future of environmentally conscious floristry.

Breaking Floral Design Down by Shape: A Simple Technique Florists Can Teach and Sell

A simple four-shape floral formula is helping florists create stronger, more balanced arrangements with less guesswork.

Leanne Kesler AIFD
May 14, 2026

Foam-Free, Full of Movement: Why Spring Whites and Pastels Are Taking Over Floral Design

A fresh foam-free design using spring whites and pastels shows florists how to create airy, high-end arrangements clients crave.

Leanne Kesler AIFD
March 26, 2026

Industry News

FTD Names San Antonio Florist Recipient of Founder Award

The award honors Chris’s commitment to excellence, exceptional customer service, and…

Travis Rigby
September 11, 2026

Events

Flowers for Families in Remembrance of September 11

Citizens will honor the memory of those who lost their lives 25 years ago with flowers.…

Travis Rigby
September 11, 2026

How to Prepare Your Flower Shop for the Fall Rush

Fall brings a fresh wave of floral orders, events and celebrations—here’s how florists…

Colette Proffit
September 10, 2026

Unlocking Your Creative Potential as a Florist: Key Takeaways from “Design School”

Unlock your full creative potential as a florist by embracing innovation, repurposing…

Morgan Anderson, Ph.D.
September 10, 2026