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Everyday Flowers

233 posts

Original content celebrating everyday floral design, seasonal arranging, retail flowers, and the role of flowers in daily life.

Introducing My Floral IQ, The Floral Industry’s Knowledge Platform 

The platform was created to help individuals and organizations explore, benchmark and grow knowledge through continuous learning. 

Dolly Parton’s Legacy: A Special Rose of a Person

With her big hair, bigger heart, and razor-sharp wit, Dolly became a symbol of joy and self-invention, proof that glamour and goodness can share the same stage.

‘Floral Robin Hood’ Gives Second Life and Beauty to London’s Floral Designs

The Flower Bank offers an opportunity for floral designs to be rescued and reused for a second life before discarding them completely.

‘The Genius of Flowers’

A new book, by our very own Jill Brooke, elevates florists—and the power of blooms.

In Pursuit of the Perfect Rose

A rose may possess excellent productivity or vase life, but without charm, character and emotional appeal, it would never be considered for release.

New Manual Offers Practical Guidance for Sympathy Floral Design

Designed as both a classroom resource and a professional reference, the publication supports Mississippi State’s floral education programs while offering valuable guidance for working florists looking to refine their sympathy design skills.

The Therapeutic Power of Flowers

Within the realm of nature, flowers are powerful agents of therapeutic benefit. Their presence holds immense potential for transforming environments into havens of healing, serving as a catalyst for promoting mental wellness and enriching lives with enhanced quality and vitality.

How to Use Cork for Propagation Growth

The team at Hardy’s Cottage Garden Plants has found excellent use for cork in the propagation of herbaceous perennials.

‘The Genius of Flowers’ Reveals Nature is the Original Intelligence

In her groundbreaking book, The Genius of Flowers, Brooke digs into all the ways flowers intersect with our lives—decor, fashion, art, and music.

Italian Floral Artistry

The soft romantic flair of Italy shines in this luscious book. Flavia Bruni does not disappoint, take a look.

San Pedro’s Certified Virus-Free Roses Hit the Market

The initiative ensures the distribution of clean genetic material through protocols that guarantee the phytosanitary standard of each plant.