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Events

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Original coverage, ideas, and insights related to floral events, trade shows, industry gatherings, and live experiences.

Flowers for Families in Remembrance of September 11

Citizens will honor the memory of those who lost their lives 25 years ago with flowers. The downtown banks will provide 300 free floral arrangements for family members and other visitors to the 9/11 memorial this September 11.

FTD Launches 9th Annual Intern with Ian Contest

FTD florists invited to apply for exclusive opportunity to learn from floral designer Ian Prosser, AIFD.

MSU Extension Opens Registration for 2026 Specialty Cut Flower Farm Tours

MSU Extension says the tours are intended to provide practical, hands-on learning while fostering connections among Michigan’s growing community of specialty cut flower producers.

Gro ’n Sell and Partnering Breeders Spread Happiness with Donation of 18,000 Plants

The Flourish Project is part of First Fruits Farm in Freeland, Maryland, a non-profit dedicated to growing and donating fresh produce to those in need.

Gateway to the Americas Cup Announces Winners of Design Competition

Hosted in conjunction with the FSFA International Convention, the Gateway to the Americas Cup challenged competitors through five distinct design events that tested their artistry, technical skill, interpretation, and creativity.

Gateway to the Americas Cup: Task 2 Complete

On June 5, designers completed Task 2. Check back for more from the Gateway to the Americas Cup with coverage throughout the event.

Are You Ready to Bloom? Florists Face the Ultimate Test This Mother’s Day

Mother’s Day is coming fast—will your flower shop thrive or just survive the rush? 🌸

In Bologna, Laurels Crown Graduates in a Tradition Rooted in Ancient Rome

In Bologna, it’s a familiar sight: newly minted graduates wearing leafy green crowns, clutching bright bouquets surrounded by friends and family.

Don’t Just Attend—Win the Room: How Florists Can Turn Flower Shows Into Real Business Growth

Flower shows can do a lot for your business when you know what to do representing your business before, during and after the shows.
H.R.’s Flowers & Gifts

After 50 Years, a Florist’s Legacy Is Measured in Life’s Moments

After 50 years, a Texas florist is stepping away from the shop she built—and from a career that quietly touched generations of lives.

Chelsea Flower Show Pushes Boundaries With Bold New Garden Concept

The Chelsea Flower Show, known for setting global trends in garden design, is taking a more provocative turn this year into a sex-themed garden.
Life in Bloom

Life in Bloom Marathon on Create TV Reaches 116.8 Million U.S. Households

Celebrate the start of spring and National Flower Day with ten back-to-back episodes of J Schwanke’s Life in Bloom on Create TV!
San Francisco Flower Market

SFFM Floral Designers Transform Olympian Eileen Gu’s Grand Marshal Mustang with Bold Red & Gold Blooms

Floral designers working with San Francisco Flower Market created a striking installation adorning the Mustang carrying the Grand Marshal.
Tulip Fields

Spring Has Arrived — And Tulips Are Blooming Across the U.S.

From city parks to flower farms—and especially at local flower shops—these colorful blooms begin appearing in abundance in March and April.

Behind the Blooms: What You Missed at the EPCOT International Flower & Garden Festival

From overnight installations to frost-fighting crews, here’s the incredible behind-the-scenes story of how EPCOT’s Flower & Garden Festival comes to life.

Coming Events

Update your calendar with the latest industry events now through June 2026.
International Women's Day Italy

International Women’s Day in Italy: The Meaning Behind the Mimosa Flower

In Italy, International Women’s Day carries a distinctive tradition centered on a small but vibrant flower: the bright yellow mimosa.

Top Tulip Farm Destinations in the United States for Spring Flower Viewing

Every spring, vast fields of tulips burst into bloom, drawing flower lovers eager to experience one of nature’s spectacular seasonal displays.