The Netting Advantage: Create a Lightweight Structure for Modern Bouquets

OASIS® Floral Netting combined with an OASIS® Wedding Belle® Bouquet Holder creates a strong mechanic for larger bouquets and helps securely drape heavier materials into the bouquet.

Elevate Designs with Faux Botanicals

Discover how going beyond fresh flowers can bring lasting color, texture and seasonal style to a striking autumn centerpiece.

Gifts That Keep on Giving

Corporate opportunities for florists abound during the holidays. Start planning now.

Elevate Holiday Decor with Designer Ribbon

Designer ribbon stands apart in the details. Rich textures, intricate embroidery, metallic accents and rich, saturated color all contribute to a more polished, finished look.

Remarkable Women in Floristry: Daria Bokova

Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features luxury floral designer Daria Bokova.

Remarkable Women in Floristry: Sarah Evans

Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features a founding member of Flower Farmers of Ireland, Sarah Evans.

Remarkable Women in Floristry: Anna Stouffer 

Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features South Carolina’s multi-faceted business owner and designer Anna Stouffer.

The Netting Advantage: Create a Lightweight Structure for Modern Bouquets

OASIS® Floral Netting combined with an OASIS® Wedding Belle® Bouquet Holder creates a strong mechanic for larger bouquets and helps securely drape heavier materials into the bouquet.

New Book Helps Readers Arrange Flowers With Confidence

Designed as both an instructional guide and a coffee table book, Blooms Every Day aims to make floral design feel approachable while still honoring the professional techniques that help arrangements truly shine.

‘Euphoria’s’ Extravagant Wedding Florals Reveal the Art of Cinematic Storytelling Through Design

The brilliant minds at Flower Song LA made each striking moment possible on a massive scale, creating custom structures and with unconventional mechanics.

Florist Spotlight: Juan M. Villanueva of Villanueva Designs

An uber popular teacher at New York’s Flower School, Villanueva came to our attention when he won first prize at Fleurs de Villes’ floral show.

Utah Florist Selected to Design 113th Annual First Lady’s Luncheon

The talents of a Utah florist will soon be on the national stage as she gets to decorate for the 113th Annual First Lady’s Luncheon.

Tutorial: Unexpected Moments

Mixed media in florals is having a moment. This trend offers an exciting gift to florists: expanded creative freedom.