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Editorial

1615 posts

Original reporting, expert insights, and in-depth features created by our editorial team to inform, inspire, and elevate the floral industry.

Flowers for Families in Remembrance of September 11

Citizens will honor the memory of those who lost their lives 25 years ago with flowers. The downtown banks will provide 300 free floral arrangements for family members and other visitors to the 9/11 memorial this September 11.

The Netting Advantage: Create a Lightweight Structure for Modern Bouquets

OASIS® Floral Netting combined with an OASIS® Wedding Belle® Bouquet Holder creates a strong mechanic for larger bouquets and helps securely drape heavier materials into the bouquet.

Elevate Designs with Faux Botanicals

Discover how going beyond fresh flowers can bring lasting color, texture and seasonal style to a striking autumn centerpiece.

The Advent Wreath

To spark early design inspiration, we explore the crown jewel of Germany’s Christmas floral traditions and other festive holiday customs from Europe.

Introducing My Floral IQ, The Floral Industry’s Knowledge Platform 

The platform was created to help individuals and organizations explore, benchmark and grow knowledge through continuous learning. 

Dolly Parton’s Legacy: A Special Rose of a Person

With her big hair, bigger heart, and razor-sharp wit, Dolly became a symbol of joy and self-invention, proof that glamour and goodness can share the same stage.

Gifts That Keep on Giving

Corporate opportunities for florists abound during the holidays. Start planning now.

Bloomnation Launches Weddings & Events Business Solution

From the first inquiry to the final delivery, Weddings & Events gives florists everything they need to book, plan, and manage their events business in one place.

Elevate Holiday Decor with Designer Ribbon

Designer ribbon stands apart in the details. Rich textures, intricate embroidery, metallic accents and rich, saturated color all contribute to a more polished, finished look.

‘Floral Robin Hood’ Gives Second Life and Beauty to London’s Floral Designs

The Flower Bank offers an opportunity for floral designs to be rescued and reused for a second life before discarding them completely.

Remarkable Women in Floristry: Daria Bokova

Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features luxury floral designer Daria Bokova.

AFE’s Newest Scholarship Supports International Research Experiences for Future Floriculture Leaders

The scholarship reflects his longstanding belief that international partnerships and research are essential to advancing horticulture.

FTD Launches 9th Annual Intern with Ian Contest

FTD florists invited to apply for exclusive opportunity to learn from floral designer Ian Prosser, AIFD.

CalFlowers Becomes American Floral Alliance

A new national identity for CalFlowers, built on 85 years of floral industry leadership.