Travis Rigby

367 posts
Travis Rigby, with his journalism background from the University of Utah, first made a significant impact by founding and leading PosterGarden.com for 27 years. Transitioning to floral journalism, he served as the editor of Florists' Review Magazine, shaping industry perspectives. Currently, as president of FlowerBox.com and publisher at WildFlower Media Inc., Travis continues to innovate at the intersection of technology and floriculture.

Unveiling the Secrets of Color: Exploring the Fascinating World of the Color Wheel

Unravel the mesmerizing secrets of the color wheel – from primary hues to captivating blends, discover how colors shape our world in fascinating ways!
Global Flower News

🌼 Weekly Floral News Roundup — March 22–29, 2026

Weekly Floral News Roundup — March 22–29, 2026

Longwood Gardens’ Spring Blooms on View March 27–May 3, 2026

Spring returns in brilliant color at Longwood Gardens during Spring Blooms, on view March 27 through May 3. Don’t miss this Event!
houseplants

Houseplants Continue to Surge as Everyday Wellness Boosters

Houseplants remain one of the fastest-growing lifestyle trends, with more Americans embracing greenery as part of daily wellness routines.
Elizabeth Barlow Artist

Elizabeth Barlow: Painting the Soul of Flowers

American artist Elizabeth Barlow has built a distinctive body of work that…

In Bologna, Laurels Crown Graduates in a Tradition Rooted in Ancient Rome

In Bologna, it’s a familiar sight: newly minted graduates wearing leafy green crowns, clutching bright bouquets surrounded by friends and family.
Oregon Tulip Fields

Tulips in Bloom Show How Flowers Are Becoming Experiences, Not Just Products

Each spring, fields of tulips burst into color across the United States, drawing visitors who come not just to see flowers, but to experience them.

Mysterious Floral Artist Transforms New York Into Living Works of Art

A mysterious floral artist known as Mr. Flower Fantastic is turning everyday city scenes into vivid works of floral artwork.
H.R.’s Flowers & Gifts

After 50 Years, a Florist’s Legacy Is Measured in Life’s Moments

After 50 years, a Texas florist is stepping away from the shop she built—and from a career that quietly touched generations of lives.
Behind the Blooms: How Growers and Florists Are Adapting to a Changing Industry

Behind the Blooms: How Growers and Florists Are Adapting to a Changing Industry

While flowers continue to delight consumers with their beauty and emotional impact, the work behind the scenes is becoming more complex.

Chelsea Flower Show Pushes Boundaries With Bold New Garden Concept

The Chelsea Flower Show, known for setting global trends in garden design, is taking a more provocative turn this year into a sex-themed garden.
Mother's Day INdustry Growth

As Spring Builds, the Floral Industry Enters a Season of Growth and Opportunity

As spring unfolds across the United States, the floral industry is entering one of its most important and dynamic periods of the year.
Global Flower News

Floral Industry Weekly: Growth, Pressure and Opportunity Shape the Season

As the floral industry moves toward the critical Mother’s Day season, this week’s developments reflect a sector that is expanding.
Tulip Fields

Spring Has Arrived — And Tulips Are Blooming Across the U.S.

From city parks to flower farms—and especially at local flower shops—these colorful blooms begin appearing in abundance in March and April.

Color Wheel For Florists – Understanding Color for Flower Designers is Critical to Your Success

Understanding Color Theory is critical to your success as a design. Here’s a simple tool to understand basic and advanced color theories.
Florist, Flower and Farm News from Around the World

Flower News the week of March 16, 2026

Florists, Flowers, Floral Events, and Flower Farms in the news this Week. Find out what’s happening in your floral world.
International Women's Day Italy

International Women’s Day in Italy: The Meaning Behind the Mimosa Flower

In Italy, International Women’s Day carries a distinctive tradition centered on a small but vibrant flower: the bright yellow mimosa.