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Artificial Flowers Need Prep Too: What Florists Should Know Before They Arrive

Faux flowers may last longer than fresh blooms, but they still need a little preparation before they are ready for design work.

2026 Iconic Hydrangea Challenge Winners Announced

Florists interpreted the theme in their own creative ways, demonstrating how hydrangeas can take centre stage or complement other floral elements to create impactful designs across different styles and occasions.

Flowers-in-the-Fields: A Floral Celebration Comes to St Martin-in-the-Fields

London’s St Martin-in-the-Fields will bloom this October with three days of floral art celebrating 300 years of faith and creativity.

Introducing My Floral IQ, The Floral Industry’s Knowledge Platform 

The platform was created to help individuals and organizations explore, benchmark and grow knowledge through continuous learning. 

Debunking the Biggest Misconception About Dried Flowers

Dried flowers are far more than dusty décor, and IdleWildFloral is challenging one of the biggest myths about their timeless appeal.

California Spring Trials Set for April 2027

This key industry event for brokers, growers, and retailers will again be held at multiple locations across California, offering an exclusive preview of upcoming ornamental and edible plant introductions.

Bloomnation Launches Weddings & Events Business Solution

From the first inquiry to the final delivery, Weddings & Events gives florists everything they need to book, plan, and manage their events business in one place.

Paint a Dreamy Wildflower Field With Nasim Art

Nasim Art invites flower lovers to turn loose watercolor strokes into a dreamy field of wildflowers with simple techniques.

AFE’s Newest Scholarship Supports International Research Experiences for Future Floriculture Leaders

The scholarship reflects his longstanding belief that international partnerships and research are essential to advancing horticulture.

FTD Launches 9th Annual Intern with Ian Contest

FTD florists invited to apply for exclusive opportunity to learn from floral designer Ian Prosser, AIFD.

CalFlowers Becomes American Floral Alliance

A new national identity for CalFlowers, built on 85 years of floral industry leadership.

Floral Pillars Are Replacing Traditional Wedding Arches—Here’s Why Florists Should Take Notice

Floral pillars are becoming a favorite for modern weddings, offering flexibility, easy transport, and endless design possibilities.

Tiny Floral Paintings, Big Inspiration: Why Flower Lovers Will Enjoy Diane Antone Studio’s Latest Video

A handful of watercolors, a few simple flowers, and a relaxing painting session are all it takes to spark floral creativity.

MSU Extension Opens Registration for 2026 Specialty Cut Flower Farm Tours

MSU Extension says the tours are intended to provide practical, hands-on learning while fostering connections among Michigan’s growing community of specialty cut flower producers.
David J.C. Austin

David Austin Roses Announces Passing of David J.C. Austin

He led the business for more than three decades, driving growth and transformation from a specialist nursery into a globally recognised name among rose lovers.

Keeping Ceremony Flowers Cohesive Without Looking Repetitive

B.Blumen Flower Farm shares how thoughtful floral repetition can create a beautifully unified ceremony without sacrificing creativity.

New Manual Offers Practical Guidance for Sympathy Floral Design

Designed as both a classroom resource and a professional reference, the publication supports Mississippi State’s floral education programs while offering valuable guidance for working florists looking to refine their sympathy design skills.

Gro ’n Sell and Partnering Breeders Spread Happiness with Donation of 18,000 Plants

The Flourish Project is part of First Fruits Farm in Freeland, Maryland, a non-profit dedicated to growing and donating fresh produce to those in need.

Pollinators Are Buzzing Into the Spotlight: The Nature-Inspired Trend Florists Should Watch

Butterflies are making room for a new wave of trending pollinators, offering florists fresh inspiration for designs and giftware.