‘The Genius of Flowers’

A new book, by our very own Jill Brooke, elevates florists—and the power of blooms.

Why Sympathy Flower Timing Matters More Than Many People Realize

For florists, understanding the emotional role of sympathy flowers is essential. Unlike celebratory arrangements, condolence flowers serve as symbols of remembrance, compassion and support.

EHR’s New Varieties Report Released

Varieties are selected for retail pull, production efficiency, overall performance, and availability.

Gateway to the Americas Cup: Task 2 Complete

On June 5, designers completed Task 2. Check back for more from the Gateway to the Americas Cup with coverage throughout the event.

Gateway to the Americas Cup Competition Begins in Orlando, Task 1 Complete

On Friday, June 5, designers completed Task 1. Check back for more from the Gateway to the Americas Cup with coverage throughout the event.

Breeder Partners with University to Develop New Varieties

The research is taking place at UNH’s climate-controlled research greenhouse facility, infrastructure that does not exist at Johnny’s research and development farm in Albion, Maine.

New Oregon Peony Farm Blossoms in Willamette Valley

What began as a backyard hobby in 2021 eventually grew into a commercial flower farm after the family purchased rural property in Marion County in 2024.

‘Euphoria’s’ Extravagant Wedding Florals Reveal the Art of Cinematic Storytelling Through Design

The brilliant minds at Flower Song LA made each striking moment possible on a massive scale, creating custom structures and with unconventional mechanics.

Five Friends Revive Historic Virginia Garden Center

Originally founded in 1925 as Hill Top Plant Gardens, the nursery has long been considered a staple of the Northern Virginia gardening community.

Barcelona to Host 26th International New Roses Competition This May

Barcelona is set to bloom once again as the city prepares to welcome the 26th International New Roses Competition from 8 to 10 May at the celebrated Parc de Cervantes.

Easy-to-Grow Edible Flowers for Inspiration

Sometimes, all you need for a burst of culinary creativity is a glimmer of floral inspiration. 

TFF Labels Flowers a ‘Mental Health Hack’ for Modern Motherhood Burnout

The initiative is built on four core pillars — gift-giving, self-care, home decor, and mindfulness.

Utah Florist Selected to Design 113th Annual First Lady’s Luncheon

The talents of a Utah florist will soon be on the national stage as she gets to decorate for the 113th Annual First Lady’s Luncheon.

Steady at the Top: Inside One Florist’s Luxury Wedding Reality

The conversation around luxury weddings right now feels split down the middle. Some florists are riding a strong wave of demand, while others pivot.

Microgreens and Edible Flowers Season Begins to Take Off

Leading up to Easter, demand for microgreens and edible flowers picks up. At the same time, Easter is the lead-up to Mother’s Day, which is perceived as the true start of the season.

Daffodils: Supporting Cancer Research, Hope and Community Impact

Each April, Canadians come together to mark Cancer Awareness Month, led by the Canadian Cancer Society’s iconic Daffodil Campaign.

Canadian Tulip Festival 2026: A Spring Celebration in Ottawa

With more than a million blooms and a rich story behind them, it is a must-see for travellers to Ottawa, Canada, and flower enthusiasts alike.

Tutorial: Unexpected Moments

Mixed media in florals is having a moment. This trend offers an exciting gift to florists: expanded creative freedom.

Florists Adapt to Economic Pressures

While flowers remain a symbol of beauty and celebration, the cost of delivering that experience has increased sharply.