The Latest

Halloween 2026: Unexpected Color Palettes Florists Should Offer

Halloween flowers are moving beyond orange and black as unexpected color combinations bring a fresh, sophisticated twist to October designs.

Elevate Designs with Faux Botanicals

Discover how going beyond fresh flowers can bring lasting color, texture and seasonal style to a striking autumn centerpiece.

2026 Iconic Hydrangea Challenge Winners Announced

Florists interpreted the theme in their own creative ways, demonstrating how hydrangeas can take centre stage or complement other floral elements to create impactful designs across different styles and occasions.

A Cottage-Inspired Fall Floral Design Gets a Sculptural Twist

Twigs, soft autumn colors and layered flowers come together in a charming fall centerpiece with plenty of movement.
  • Keleas
  • September 3, 2026
  • 184 views

Architectural Style Brings a Masculine Edge to Floral Design

Bold lines, structure and form can give floral arrangements a distinctly masculine, modern feel.

Bear Grass Loops Add Sculptural Movement to Floral Arrangements

A simple bear grass technique brings height, movement and polished texture to everyday floral designs.

What Customers Really Notice About Your Flower Shop—and Why Storytelling Helps Sell More Flowers

Customers may come for the flowers, but the story, feeling and experience behind them can inspire them to buy.

The Advent Wreath

To spark early design inspiration, we explore the crown jewel of Germany’s Christmas floral traditions and other festive holiday customs from Europe.

Flowers-in-the-Fields: A Floral Celebration Comes to St Martin-in-the-Fields

London’s St Martin-in-the-Fields will bloom this October with three days of floral art celebrating 300 years of faith and creativity.

Introducing My Floral IQ, The Floral Industry’s Knowledge Platform 

The platform was created to help individuals and organizations explore, benchmark and grow knowledge through continuous learning. 

The Wildflower Look Is Everywhere—Here’s How Floral Designers Create It

The loose, meadow-inspired bouquet is having a moment, and Floral Design Institute shows how to capture its effortless summer charm.

Debunking the Biggest Misconception About Dried Flowers

Dried flowers are far more than dusty décor, and IdleWildFloral is challenging one of the biggest myths about their timeless appeal.

Dolly Parton’s Legacy: A Special Rose of a Person

With her big hair, bigger heart, and razor-sharp wit, Dolly became a symbol of joy and self-invention, proof that glamour and goodness can share the same stage.

What Your Favorite Flower Says About You

Roses, dahlias, sunflowers or wildflowers? Your favorite bloom might reveal more about your personality than you think.

Gifts That Keep on Giving

Corporate opportunities for florists abound during the holidays. Start planning now.

Unveiling the Secrets of Color: Exploring the Fascinating World of the Color Wheel

Unravel the mesmerizing secrets of the color wheel – from primary hues to captivating blends, discover how colors shape our world in fascinating ways!

California Spring Trials Set for April 2027

This key industry event for brokers, growers, and retailers will again be held at multiple locations across California, offering an exclusive preview of upcoming ornamental and edible plant introductions.